Abstract
There are important theoretical reasons to consider family firms as differing from non-family ones with reference to technology strategy and innovation. However, for a long time, theory building in this stream of research has by and large overlooked the importance of the family variable, but in recent times there is a nascent and growing debate on such issues. Results so far are still open and somewhat contradictory. The present paper fills this conceptual and empirical gap, building on a quali-quantitative research design, where technology strategy and innovation are explored in relation to performance in family firms. Our paper suggests that family firms' performance is positively correlated with new product development, market knowledge rather than technological knowledge, and knowledge sharing rather than knowledge availability.